Owendale
Owendale

Our – Purpose

We Power Intelligence Transformation

Delivering clarity on what AI means for your industry, business, workforce & customers

University of CambridgeScottishPowerBHA

Answering the big AI questions keeping leaders awake

Markets are being reshaped by AI at an unprecedented pace. We help you map the forces driving change in your sector and identify where the biggest shifts will land.

Not every part of your business will be transformed equally. We pinpoint the areas where AI creates the most value and where it poses the greatest disruption risk.

Legacy processes and outdated strategies consume resources that could fuel growth. We identify what to retire so you can redirect energy toward what matters.

Understanding your position relative to competitors and market expectations is critical. We benchmark your AI maturity and reveal where you truly stand.

Competitive advantage in the AI era comes from strategic clarity, not just technology adoption. We design approaches that turn AI capability into lasting differentiation.

Strategies built before the AI inflection point may no longer hold. We stress-test your current strategy against emerging realities and help you adapt.

Transformation stalls without leadership alignment. We facilitate the conversations and frameworks that bring your executive team onto the same page.

Highland SpringUniversity of CambridgeBHAScottishPowerApex HotelsSignature GroupLoch Lomond & The Trossachs National ParkHIT Scotland

About – Us

A boutique AI advisory with no agenda other than getting it right for you

What we do →

Hear From Our Leaders

1:22

Rebecca Hastings

Partner

Fewer people, different skills

1:14

Gary Crawford

Partner

AI doesn't have your context

1:05

Kev Stewart

Partner

When agents act, who's liable?

0:58

Gary Crawford

Partner

Who owns the customer, now?

0:47

Rebecca Hastings

Partner

Educate leaders before teams

1:22

Rebecca Hastings

Partner

Fewer people, different skills

1:14

Gary Crawford

Partner

AI doesn't have your context

1:05

Kev Stewart

Partner

When agents act, who's liable?

0:58

Gary Crawford

Partner

Who owns the customer, now?

0:47

Rebecca Hastings

Partner

Educate leaders before teams

Our Model

Presenting research findings at Cambridge University Press & Assessment
Think Tank
Speaking on stage at an industry event
Advisory
Workshop session around a project table
Consultancy

We convene senior leaders for structured thinking sessions that cut through noise and surface the strategic questions that matter most for your AI journey.

Our advisory practice embeds alongside your leadership team, providing ongoing counsel on AI strategy, risk, and opportunity as the landscape evolves.

Hands-on delivery teams that translate strategy into execution — from operating model design to capability building and transformation mobilisation.

Our team are recognised as leaders in their space & often take the stage at the worlds biggest conferences

Doddie Business Club

Doddie Business Club

Edinburgh / 2026

Mind The Product

Mind The Product

London / 2026

The Go Radio Business Show

The Go Radio Business Show

with Hunter & Haughey / 2026

HR Network

HR Network

Edinburgh / 2026

Digit Expo West

Digit Expo West

Glasgow / 2025

UX Crunch

UX Crunch

London / 2026

Edinburgh Futures Institute

Edinburgh Futures Institute

Edinburgh / 2026

Product Design Week

Product Design Week

London / 2024